Online Class Digital Marketing ( By Shashank Sir )
A New Technology World
Monday, 13 April 2020
Sunday, 12 April 2020
Tuesday, 7 April 2020
Monday, 6 April 2020
Sunday, 5 April 2020
Thursday, 2 April 2020
Wednesday, 1 April 2020
Tuesday, 31 March 2020
Monday, 30 March 2020
Sunday, 29 March 2020
Saturday, 28 March 2020
Friday, 27 March 2020
Practical Exposure on Email Marketing Campaign by Mailchimp
part 1
part 2
Note- Use genuine contact details (especially Email id) to add to your subscriber list
Saturday, 23 December 2017
Career Opportunities in Digital Marketing
Expert advice for career opportunities in Digital Marketing. Watch this special segment and get to know more here.
PPC budget strategy in Google Adwords : Tips for success on a limited budget
You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget.
Set clear goals for your campaign
Estimate your budget
Be strategic with the allocation of your budget

Perform keyword research
Focus on targeting
Improve your Quality Score
Saturday, 16 December 2017
Google Merchant Center for Shopping Ads
Google Merchant Center is a tool which helps you to upload your product listings for use with Google Shopping, Google Product Ads, and Google Commerce Search. So, if someone searches for a product on Google Shopping
How To Set Up Your Create Account With Google Merchant Center :-
With Create, you will be able to upload a feed of your products to Google Merchant Center to start listing them.
You will first need to make sure your products comply with Google Merchant Center's specifications. You can find out what you need to do, on this guide about product specification here.
Then, you will be able to upload your feed to your Google Merchant account by following the steps on our guide here.
Once you have successfully uploaded your products, you will then need to set up your Product Listing Ads.
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
Thursday, 14 December 2017
Top 5 Keyword Research Tools 2017
It’s designed for advertising, but you can use it to research organic keywords by customizing your results for one of your competitors.
1. Google Keyword Planner :-
With Keyword Planner, you can:
Search for new keyword and ad group ideas
Get search volume for a list of keywords or group them into ad groups
Get traffic forecasts for a list of keywords
Multiply keyword lists to get new keyword ideas
3. Keyword tool.io
4. Wordtracker.com
5. Wordstream.com
For More info :-
https://www.facebook.com/MyDigitalMarketingBook/
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
Top 3 Video Marketing Trends for 2018
Video marketing is growing faster than ever and it has become crucial for ecommerce businesses to know the importance of videos especially video marketing trends for 2018 that are going to shape up the year.
As the digital world keeps rapidly transforming, it is wise for ecommerce businesses to update their online marketing strategies accordingly. YouTube says that mobile video consumption grows by 100% every year and around 90% of customers say that product videos assist them to make shopping decisions.
1. Live Video Streaming
2. 360 Degree Videos
3. Video Mapping
For More info :-
https://www.facebook.com/MyDigitalMarketingBook/
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
6 Metrics to Track for Facebook & Twitter Success
1. Number of Followers
2. Likes & Reactions
3. Optimal times to post
4. Mentions
5. Audience Demographics
6. Reach
For More info :-
https://www.facebook.com/MyDigitalMarketingBook/
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
2. Likes & Reactions
3. Optimal times to post
4. Mentions
5. Audience Demographics
6. Reach
For More info :-
https://www.facebook.com/MyDigitalMarketingBook/
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
10 Important Elements Your Website Homepage Must Have
The homepage of your website is the first place where every visitor will land in. It is the first thing any visitor will notice or the first impression they will ever have of you. And you know very well how important the first look or first impression is.
Is your website homepage making a good first impression?
These tips will not only ensure your customers have a positive experience but, it will also be a great help in improving your company’s digital footprint.
1. Headlines & Sub-Headlines
2. Call-to-Action
3. Social Media Integration
4. Clear Navigation
5. Contact Info
6. Blog Highlights
7. Images + Videos
8. Structured Content
9. Client Testimonials
10. Award + Certifications
For More info :-
https://www.facebook.com/MyDigitalMarketingBook/
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
Is your website homepage making a good first impression?
These tips will not only ensure your customers have a positive experience but, it will also be a great help in improving your company’s digital footprint.
1. Headlines & Sub-Headlines
2. Call-to-Action
3. Social Media Integration
4. Clear Navigation
5. Contact Info
6. Blog Highlights
7. Images + Videos
8. Structured Content
9. Client Testimonials
10. Award + Certifications
For More info :-
https://www.facebook.com/MyDigitalMarketingBook/
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
5 Winning Social Media Strategies for Your B2B Company
1. Try Twitter for Social Promotion
2. Use Facebook Targeted Ads
3. Promote offers on LinkedIn
4. Create a Youtube Campaign
5. Use Instagram stories
Social media is a digital marketing strategy for B2C businesses, where engagement to customers can easily convert to lead and real sales.
Even to this day, a lot of B2B businesses are still skeptical about the benefits of social media marketing. One of the most common reasons is that it is harder to measure the effectiveness of social media campaigns for B2B businesses.
For more info :-
https://www.facebook.com/MyDigitalMarketingBook/
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
2. Use Facebook Targeted Ads
3. Promote offers on LinkedIn
4. Create a Youtube Campaign
5. Use Instagram stories
Social media is a digital marketing strategy for B2C businesses, where engagement to customers can easily convert to lead and real sales.
Even to this day, a lot of B2B businesses are still skeptical about the benefits of social media marketing. One of the most common reasons is that it is harder to measure the effectiveness of social media campaigns for B2B businesses.
For more info :-
https://www.facebook.com/MyDigitalMarketingBook/
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
Wednesday, 13 December 2017
3 Tips for Making Your Remarketing Campaign a Success
1. Spread your campaigns across multiple channels.
2. Segment your Re-marketing lists.
3. Don't be afraid to test and fail.
2. Segment your Re-marketing lists.
3. Don't be afraid to test and fail.
Tuesday, 12 December 2017
20 Definitions You must be know about the Digital Marketing
1. CTR – Click-Through Rate
2. CPA – Cost per Acquisition
3. CPC – Cost per Click
4. CPM – Cost per Thousand
5. Conversion
6. Impressions
7. Keyword
8. Organic Traffic
9. Paid Traffic
10. SEO – Search Engine Optimization
11. SEM – Search Engine Marketing
12. SERP – Search Engine Results Page
13. Domain Authority
14. Keyword Stuffing
15. META Description
16. RSS – Really Simple Syndication
17. Viral Marketing
18. Subscriber
19. Social Networking
20. Landing Page
2. CPA – Cost per Acquisition
3. CPC – Cost per Click
4. CPM – Cost per Thousand
5. Conversion
6. Impressions
7. Keyword
8. Organic Traffic
9. Paid Traffic
10. SEO – Search Engine Optimization
11. SEM – Search Engine Marketing
12. SERP – Search Engine Results Page
13. Domain Authority
14. Keyword Stuffing
15. META Description
16. RSS – Really Simple Syndication
17. Viral Marketing
18. Subscriber
19. Social Networking
20. Landing Page
Monday, 11 December 2017
Step by Step process for Google Adsense approval.
1. Domain should be 4 to 6 month old.
2. 4 to 6 blogs on site 1K words each blog
3. No copied content
4. Simple and not clustered site.
5. Connect to Google Analytics/webmaster/business page
6. Need 80 – 100 organic traffic for 13 day on your site
7. 3 days approval process and then your account will be approved.
2. 4 to 6 blogs on site 1K words each blog
3. No copied content
4. Simple and not clustered site.
5. Connect to Google Analytics/webmaster/business page
6. Need 80 – 100 organic traffic for 13 day on your site
7. 3 days approval process and then your account will be approved.
Saturday, 9 December 2017
What is Native Advertising?
Native Advertising is a form of paid advertising where the content put out seems similar to the native content of the platform. You would have come across one or the other form of native advertising daily – while reading an e-newspaper, browsing through an e-commerce portal or on your favorite Google Search Engine.
Goals of Native Advertising:-
- Increase brand/product awareness
- Drive traffic to your website or landing page
- Boost lead generation and Sales
- Supplement Content Marketing in amplification
Types of Native Advertising:-
- In-Feed Units
- Paid Search Units
- Recommendation Modules & Widgets
- Promoted Listings
- In-Ad (IAB Standard) with Native Element Units
Benefits:-
- Drive brand awareness
- Drive brand engagement
What is Content Marketing?
Content Marketing is a marketing way that includes creating ‘valuable’ and ‘useful’ non-promotional content by brands.
Goals of Content Marketing:-
- Educate your potential clients
- Create brand awareness
- Generate qualified leads
- Long-term & Effective Search Engine Optimization
- Establish Thought-Leadership
Types of Content Marketing:-
- Blog Posts or Articles
- Videos
- Case Studies and Client Profiles
- Thought Leadership or POVs
- Social Media Posts
- White Papers, eBooks, and Reports
- Infographics
- Podcasts
- How-To Guides
- Email Newsletters or Nurturing Campaigns
Benefits:-
- Increased organic rankings
- Drive brand awareness
- Optimized for conversions
Friday, 8 December 2017
7 Powerful Ways to Convert Website Traffic Into Leads
1. Landing Pages
2. Notification Bars
3. Unblockable Popup Forms
4. Opt-In Forms in Sidebars and Below Posts
5. Welcome Redirects
6. Opt-in Forms Inside Videos
7. Headers Forms
2. Notification Bars
3. Unblockable Popup Forms
4. Opt-In Forms in Sidebars and Below Posts
5. Welcome Redirects
6. Opt-in Forms Inside Videos
7. Headers Forms
Components of Digital Marketing
- Content marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC)
- Email marketing
- Social Media Marketing
- Digital Display Marketing (Ad Ops)
- Web Analytics and Reporting
- Mobile Marketing
Wednesday, 6 December 2017
What is Email Marketing ?
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every emailsent to a potential or current customer could be considered email marketing.
What is a Mailing List?
A mailing list is simply a list of addresses to which the same information is being sent
What is a Mailing List?
A mailing list is simply a list of addresses to which the same information is being sent
Tuesday, 5 December 2017
Difference Between CPC, CPM and CTR in Google Adwords
CPC – Cost per Click – You are charged every time a user clicks on your ad, but not every time your ad
appears in the search results
CPM – Cost per Impression – You are charged every 1,000 times your ad appears on Google whether it is clicked or not
CTR – Click Through Rate – Clicks/Impressions x 100 = CTR%
CPM – Cost per Impression – You are charged every 1,000 times your ad appears on Google whether it is clicked or not
CTR – Click Through Rate – Clicks/Impressions x 100 = CTR%
20 Social Media Marketing Tips For Social Media Success
1. Have a Plan Before You Begin
2. Have a Plan for Each Social Media Platform
3. Don’t Take Shortcuts
4. Monitor Your Competitors
5. Be Helpful
6. Pick What You Share
7. Drive Interest With Variety
8. Use a Content Calendar
9. Use a Content Curation Tool
10. Do a Weekly Podcast
11. Use Targeted Call-To-Actions
12. Test Your Headlines
13. Ask Your Audience
14. Promote via Email Signature or Profile Link
15. Update Your Cover Photo
16. Use CTA On the Cover Photo
17. Pin a Post
18. Leverage Video and Facebook Live
2. Have a Plan for Each Social Media Platform
3. Don’t Take Shortcuts
4. Monitor Your Competitors
5. Be Helpful
6. Pick What You Share
7. Drive Interest With Variety
8. Use a Content Calendar
9. Use a Content Curation Tool
10. Do a Weekly Podcast
11. Use Targeted Call-To-Actions
12. Test Your Headlines
13. Ask Your Audience
14. Promote via Email Signature or Profile Link
15. Update Your Cover Photo
16. Use CTA On the Cover Photo
17. Pin a Post
18. Leverage Video and Facebook Live
What's the secret of success in social media?
It's not the tools.
It's not your skills.
It's not the graphics or the images.
It's not the fantastic content.
It's not posting day-in-day-out.
Then what?
It's the ability to read your audience's minds, knowing what goes in there - otherwise known as empathy.
When you have the empathy for your audience, you'll make them feel like you know them personally.
You can describe their struggles to the T
You can understand how those challenges make them feel or hurt them.
When you learn to empathize with your audience, it'll change your social media marketing level.
You'll become the best out there.
Because you'll know:
- What topics your audience like
- How they will react to your headline
- How to make them read the whole post
- How to get them like and share the post
- How they will react to your headline
- How to make them read the whole post
- How to get them like and share the post
And that'll help you craft your social media updates which make an instant connection with the audience and become hits.
You'll get the likes, comments, and shares others can dream about.
Saturday, 2 December 2017
5 Reasons You Should Start Your E-commerce Business in 2018
E-Commerce is the New Business Trend
It is the Easiest mode to Set up a Business
It is a Highly Prospective & Expandable Business Model
It has Benefits in Abundance
No Middlemen Included
Friday, 1 December 2017
Google Adwords Technology
Google has multiple ranking factors...know how they rank your business as per brand value and gain without knowledge google ranking is quite tough to gain...


Monday, 27 November 2017
Top 5 Reasons to Choose Digital Marketing as a Career
1.Fuels your Creativity
2.A place for everyone
3.Be a part of the digital revolution
4.Digital Marketing is here to stay
5.Eat. Play. Work. Repeat.
2.A place for everyone
3.Be a part of the digital revolution
4.Digital Marketing is here to stay
5.Eat. Play. Work. Repeat.
Saturday, 25 November 2017
Roadmap to Success in Digital Marketing
1. Website is the first step of Digital Marketing Success.
2. Content is the king to establish your brand.
3. Search Engine Optimization is the 3rd step.
4. The next is the Email Marketing
5. Social Media is the most powerful platform
2. Content is the king to establish your brand.
3. Search Engine Optimization is the 3rd step.
4. The next is the Email Marketing
5. Social Media is the most powerful platform
Friday, 24 November 2017
7 Things To Know- Social Media Marketing
1.Include SEO data in your social media market strategy
2.Target the most prominent social media websites
3.Creating quality content is always prime
4.Better use of Facebook ads to increase leads and customer traffic
5.If you are new, be informed completely on how to build social media marketing planfrom scratch.
6.Visual contents are the most enriching contents
7.Advocacy is ruling the advertisement sphere
For more information :- https://www.facebook.com/MyDigitalMarketingBook/
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
2.Target the most prominent social media websites
3.Creating quality content is always prime
4.Better use of Facebook ads to increase leads and customer traffic
5.If you are new, be informed completely on how to build social media marketing planfrom scratch.
6.Visual contents are the most enriching contents
7.Advocacy is ruling the advertisement sphere
For more information :- https://www.facebook.com/MyDigitalMarketingBook/
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
Social Media Marketing How it Affects Your Business YouTube ??
More than half of the human race is under 30 years old. They have never known life without the internet. 1/3 of the women 18-34 years check facebook when the first wake up. 95% of the millennials have joined a social network. And those are our consumers.
81% of the B2B companies have accounts on social media sites.
The internet took 4 years only to reach 50 million users.
850 million monthly active facebook users. Added 100 million users in less than 9 months.
More than 25 millions pieces of content are shared each month.
For more information:- https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
Monday, 20 November 2017
How do I get Google AdWords certified?
Getting certified requires three basic steps:
- Register for a Google Partners account.
- Pass the Google Adwords Fundamentals exam with a score of 80% or higher (100 questions, 120 minute time limit)
- Pass one of the five other Google Adwords exams with a score of 80% or higher.
After the clear of the exam, you will become a Google Adwords Certified Professional.
For more information :- https://www.facebook.com/MyDigitalMarketingBook/
Why SEO is Important for Businesses ?
Small businesses have a lot to benefit from SEO. Every business needs to invest in search engine optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines.The Top Benefits of SEO Optimization and what SEO Services and Marketing can do for your business.
For more information :- https://www.facebook.com/MyDigitalMarketingBook/
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
https://www.youtube.com/channel/UCpjZjNtWUPV0pgp6OR8wMYg
Subscribe to:
Posts (Atom)