Digital Marketing Trends for 2017

1. Big Data (including market and customer insight and predictive analytics)

2. Content marketing Communities (Branded niche or vertical communities)

3. Conversion rate optimisation (CRO) / improving website experiences

4. Display (Banners on publishers, ad networks social media including retargeting and programmatic)

5. Internet of Things (IoT) marketing applications

6. Marketing Automation (incl CRM, behavioural Email marketing and web personalisation)

7. Mobile marketing (Mobile advertising, site development and apps)

8. Paid search marketing, e.g. Google AdWords Pay Per Click

Online PR (including influencer outreach)

9. Partnerships including affiliate and co-marketing

10.Search Engine Optimisation (SEO or organic search)

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