What is the Key Distinction Between SEO and SEM?

SEO is called as Search Engine Optimization and SEM is called as Search Engine Marketing.

Search engine optimization means using a prescribed set of best practices that help search engine crawlers understand exactly what it is that your business offers. This, in turn, allows search engines to show your content to people who are seeking your products or services.

SEM: Search engine marketing is an umbrella term that encompasses the full set of tactics that can grow your visibility on search engine results pages. In addition to SEO, SEM can include paid techniques which allow businesses to strategically purchase advertisements that will only appear under specific, predefined circumstances.

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