Content Marketing is a marketing way that includes creating ‘valuable’ and ‘useful’ non-promotional content by brands.
Goals of Content Marketing:-
- Educate your potential clients
- Create brand awareness
- Generate qualified leads
- Long-term & Effective Search Engine Optimization
- Establish Thought-Leadership
Types of Content Marketing:-
- Blog Posts or Articles
- Videos
- Case Studies and Client Profiles
- Thought Leadership or POVs
- Social Media Posts
- White Papers, eBooks, and Reports
- Infographics
- Podcasts
- How-To Guides
- Email Newsletters or Nurturing Campaigns
Benefits:-
- Increased organic rankings
- Drive brand awareness
- Optimized for conversions
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