Native Advertising is a form of paid advertising where the content put out seems similar to the native content of the platform. You would have come across one or the other form of native advertising daily – while reading an e-newspaper, browsing through an e-commerce portal or on your favorite Google Search Engine.
Goals of Native Advertising:-
- Increase brand/product awareness
- Drive traffic to your website or landing page
- Boost lead generation and Sales
- Supplement Content Marketing in amplification
Types of Native Advertising:-
- In-Feed Units
- Paid Search Units
- Recommendation Modules & Widgets
- Promoted Listings
- In-Ad (IAB Standard) with Native Element Units
Benefits:-
- Drive brand awareness
- Drive brand engagement
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